Dealers can now list motorcycles, RVs, and commercial vehicles on Google
It will now be possible to upload a listing for anything with a VIN to Google
for sebastian bell
Google is expanding the usability of its beta car listing by allowing US dealers to list any vehicle with a VIN on their Google business profile.
Searchlabdigital.com reports that dealerships will now be able to add listings for motorcycles, RVs, powersports vehicles, and commercial vehicles to Google through this service. However, for now, the program is still exclusively limited to US dealers.
“Google Vehicle Listings allow businesses to display their inventory of vehicles for sale on various Google surfaces, including dealer business profiles and Google Search,” the technology company writes. “Google users can easily search, filter, and get more information about vehicles for sale, such as availability, pricing, and key information about vehicles for sale, which could direct customers to your business.”
Read: The Polestar 3 will be the first car on Earth to use Google’s new HD driving maps
Google started tinkering with letting dealers list their cars in 2021, when it introduced a local car inventory beta. By visiting google.com/local/cars, buyers can view a list of car inventory at dealerships in their area.
The feature allows shoppers to filter by make, model, and trim, providing them with information about the vehicle, its specs, color, interior, and price. It also gives customers something called “Price Insights” that gives information about the value of the car.
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At the time, Google said it had heard from shoppers that “displaying this inventory information directly on Google helps them quickly browse and compare available cars, leading to more qualified leads for dealers.” Meanwhile, for resellers, Google still doesn’t charge a fee for the product.
It’s unclear if Craigslist and Auto Trader should be concerned, but the feature is another tool more shoppers can now use. Just the latest automotive product to be improved by the tech giant, Google recently updated its Maps service to help drivers find fast DC charging stations and the service will go native on the infotainment systems of more vehicles.